I watched the NFC Championships this evening and by the time the post-game show began the Carolina players were wearing "NFC Champions" T-shirts and caps and "Panthers: Champions" merchandise was being touted in the commercial breaks.

So what happens to all the "Philadelphia - NFC Champions" gear? It must have been printed -- but where does it go? Is it instantly shredded? Or is there an underground legion of E-Bay collectors who seek out "winners" memorabilia from also-ran teams?