There are signs everywhere at the moment of the seemingly unstoppable rise of Al Jazeera.
The channel is the subject of a lengthy new book.
Al Jazeera has been named as one of the most influential brands in the world -- up alongside Apple, Google, Ikea and Starbucks.
And this week's Economist devotes several pages to analysing the Al Jazeera phenomenon.
With Al Jazeera playing such a pivotal role in shaping Middle Eastern opinion and influencing millions of hearts and minds across the region, then, it seems scarcely believable that the American government still has no permanent, camera-trained spokesman able to articulate US policy in Arabic.