Thursday, May 03, 2007

A rare foray into the corporate world today -- but for a very good reason.

For the last few months I've been working with MAG and the No More Landmines Trust on the launch of a scultpture exhibition by the Canadian artist Blake.

This morning, amid the magnificent surroundings of Haberdashers Hall near Smithfield Market, we launched Blake's new collection Fragments. I was on hand to speak about my personal experience of landmines and the importance of donating to mine clearance work.

We're aiming first at corporate clients as they have the deepest pockets. The profits from every sale will go towards landmine clearance and Blake is hoping to raise £1.2m for the cause.

It's an ambitious target, but a very worthy one.

Read more about what Blake's trying to achieve by downloading the exhibition prospectus here.


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