In this multi-channel digital age there's a channel for just about everyone -- winelovers, golfers, people living on the Isle of Wight....and babies.
William's become hooked on Sky channel 626 -- home of Baby TV.
Watching it is the most surreal experience -- chilled out visuals for the under 3s, 24 hours a day. It seems to work like infant crack, turning the most fractious tot into a blissed out bundle of love -- especially just before bedtime.
Naturally, I only allow Billy to watch TV in small doses -- 12 hours at a stretch is my absolute maximum.
Regardless of the rights or wrongs of last year's war in Lebanon, how can British journalists working in Israel possibly be regarded as neutral observers when the organisation supposedly representing them votes in favour of a boycott on Israeli goods.
The Israeli press will have a field day.
The Guardian's Stephen Brook, blogging from the NUJ conference, is spot on:
"Once again the NUJ has made a fool of itself with the worst kind of display of right-on, sanctimonious posturing. I'm sure that the Knesset will be quaking in its boots.
"It's not what I joined the NUJ for. I didn't vote against the motion as I am not a delegate at these proceedings, but a working journalist. But I am comforted by two thoughts. Firstly, that the vast majority of NUJ members (some 39,000) would not support the motion, as opposed to the 66 that did. Secondly, that the motion will have zero effect, apart from some isolated sentiments of "we showed 'em" around the bar of the Birmingham Holiday Inn tonight.
Why can't NUJ delegates get passionate about something that is really important to journalists..."
A few more offerings from the Alan Johnston campaign.
Pictures of the billboards featuring Alan which have been erected in central London are here and here and above is a GIF which can be attached to e-mails and websites to draw attention to his situation.
Alan was abducted in Gaza exactly a month ago and a series of events were held in the UK and the Middle East today to highlight his plight and try to put pressure on those holding him.
Large billboards have been erected in central London locations to remind the public at large of his situation.
It was a day of many moving moments.
In an unprecedented move, the BBC, Sky, CNN and Al Jazeera came together to broadcast a special programme for Alan.
It's a sign of how far the broadcast industry has come in recent years on issues of journalist safety that for a short time we were all able to put aside competitive rivalries and speak with one voice.
As I know from personal experience, when one of our number is killed, injured or taken hostage in the line of duty there's a collective sense of "there but for the grace of God go I...." What has happened to Alan could have happened to any of us -- and it affects us deeply.