Friday, October 27, 2006

Every sensible person knows the only way to get around central London is on two wheels.

So bike chain Halfords came up with a cute PR idea.

Leave 10 brightly coloured bikes unlocked around central London so that commuters in a hurry can jump on, pedal to their destination, and leave them for someone else to ride.

The scheme's called Borrow the Bike.

It should have been called "Pinch the Bike" because the outcome was all too predictable.

In a city where even a bicycle chained up by Harry Houdini is likely to go walkabout, the Evening Standard reports that all 10 have been nicked (article not available online).

Halfords are now offering a free replacement to anyone who returns one of the stolen steeds.

What do Halfords think this city is? Copenhagen?

3 Comments:

Anonymous Phil said...

ok the germans do it too with a scheme from the railway company called "callabike"

You have to pay something like €0.06 per minute you book the bike out, its normally kept locked with a radio receiver and the electronics to deal with it all

4:04 PM  
Blogger The Rev said...

Halfords carrying out a PR stunt within instalment-paying distance of Christmas? Maybe they're not as dumb they would appear! Or am I just being too cynical?

11:33 AM  
Anonymous Anonymous said...

Hmmm. Amsterdam in the 60's. The bikes white?

3:24 AM  

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